This Award Presentation is organised in response to the government's support for industrial development and advancement, by encouraging industrial participation and networking in order to increase competitiveness and subsequently move towards an era of globalization.

The Entrepreneur Development Association Malaysia hopes to feature substantially strong and stable businesses in the market, and those with excellent performance in all areas or which have pioneered and made significant contributions towards society. Their leadership will serve as role models and subsequently lead to the development of an "Asia Pacific Excellent Entrepreneurs Community". This could improve the industry's overall image, and furthermore encourage other enterprises to actively participate in this area, to accept changes and innovate, and to establish competitive advantages in order to embrace the challenges posed by the electronic era.

Having this Award Presentation will help to enhance and develop opportunities for communication and interaction between local and foreign enterprises. It also creates opportunities for industries to learn and emulate from each other, forming more joint co-operations so as to contribute more significantly towards the economic development of the Asia Pacific Region.